Unlike many seafood companies, the marketing department at Icelandic® USA, Inc. plays a leadership role in actively building its products into industry leading brands. It begins with a focus on the #1 brand in the seafood industry, Icelandic®, with such "best-in-class" product lines as Brewer's Choice® made with Bass® Ale, Big Bob's Belly Buster, and Country Fry®, to name just a few. This commitment to building brands continues with each new product that is brought to market. All products are supported by the marketing department's dedication to servicing its customers and sales agents with insightful research, high quality POS, the seafood industry's best web site, and superior training classes at Seafood University.