 |
| HOME | |
|
|
|
|
RECIPES | |
MARKETING | |
CONTACT US |
| News | More news articles: |
ICELANDIC® GROUP PREMIERES NEW BOOTH AT INTERNATIONAL BOSTON SEAFOOD SHOW NEWPORT NEWS, VA, MARCH 29, 2010 – Icelandic® USA, one of North America’s leading seafood companies and a member of the Icelandic® Group, unveiled a new booth at the International Boston Seafood Show, on March 14-16. The International Boston Seafood Show is the largest seafood trade event in North America. Icelandic’s two-story booth (#805) was adjacent to the main hall entrance and encompassed 1,200 square feet on the first floor, and 300 square feet of meeting space on the second floor. Icelandic® Design Inspiration
The Icelandic® Marketing Team looked to the country of Iceland for design inspiration. Iceland has few trees and even fewer forests, but those that do exist consist mostly of natural birch, which served as the inspiration for the color and texture. Unique rock formations and cliffs cover the landscape in Iceland. In order to bring a similar look and texture, a giant rock wall was erected as the visual focal point at the front of the booth. On both left and right sides, large sheets of semi-transparent acrylic represented ice and waterfalls, for which Iceland is famous. “We definitely wanted a booth that was organic and modern in appearance, and had a true connection with the country of Iceland. It also had to be first-class, and I believe we accomplished all of those goals,” stated Jim Papadakis, Director of Marketing for Icelandic®.
The Icelandic® Marketing Team looked to the country of Iceland for design inspiration. Iceland has few trees and even fewer forests, but those that do exist consist mostly of natural birch, which served as the inspiration for the color and texture. Unique rock formations and cliffs cover the landscape in Iceland. In order to bring a similar look and texture, a giant rock wall was erected as the visual focal point at the front of the booth. On both left and right sides, large sheets of semi-transparent acrylic represented ice and waterfalls, for which Iceland is famous. “We definitely wanted a booth that was organic and modern in appearance, and had a true connection with the country of Iceland. It also had to be first-class, and I believe we accomplished all of those goals,” stated Jim Papadakis, Director of Marketing for Icelandic®.
Booth Marketing Activities
Key marketing activities in the booth included sampling Icelandic’s two new products, sustainable Arctic Char from Iceland and Yuengling® Battered Shrimp, both of which are part of Icelandic’s new premium retail seafood line, which was full display. A brand new Icelandic® Group corporate video premiered in the booth. The video traces Icelandic® Group’s global operations; from harvesting the fish, to value-added processing and serving Icelandic® seafood in restaurants and retail stores. Show attendees that visited the Icelandic® booth had an opportunity to register for a trip for two to Iceland sponsored by www.icelandnaturally.com. “The booth was a phenomenal success for the entire Group. Each year we come to Boston not only to meet with current and potential customers, but we also come to support the seafood industry and showcase our strengths, and as a team we definitely succeeded,” stated Dan Murphy, Executive Vice President of Icelandic® USA.
About the Icelandic® Group
Icelandic® USA is a member of the Icelandic® Group, an international network of independent companies, each of which operates in its own market. Icelandic® USA represents the North American market while the Icelandic® group has companies around the globe including the United Kingdom, Germany, France, Spain, Canada and Japan that are involved in the marketing of a wide range of seafood, while the UK, French and German concerns also operate large-scale, value-added processing plants. In addition, the Group owns companies in Iceland, Norway, Denmark, the Netherlands, China, Thailand and South Korea that operate in primary processing or provide various supplies and services. For more information visit, www.icelandic.is .
About Icelandic® USA
Icelandic® USA, Inc. is based in Newport News, Virginia. The company has been a recognized leader for over 60 years of innovation and quality in the seafood industry. Icelandic® specializes in the production and distribution of frozen fish fillets and value-added processed seafood products in North America. The company offers both foodservice and retail/club store channels innovative seafood solutions and vast global sourcing capabilities. For more information, visit www.icelandic.com or call 1-800-ICELANDIC.
# # #
Media Contacts
Jim Papadakis, Director of Marketing
jpapadakis@icelandic.com;
Michele Moyer, Communications Coordinator mmoyer@icelandic.com;
|
|
|
FAQs | Site Map | Privacy and Legal
| Retail
| Broker/Employee Login
©Copyright 2010 Icelandic® USA, Inc. All rights reserved. Icelandic® USA is a subsidiary of Icelandic Group PLC. |